Dancing With The Stars India - Jhalak Dikhla Jaa TV Show Season Four by BBC Worldwide Productions aired on Sony Entertainment TV

Myleeta Aga
Myleeta Aga, General Manager & Creative Head of BBC Worldwide Productions India

BBC Worldwide Productions India readies to put the fourth season of "Jhalak Dikhla Jaa" on air via Sony Entertainment.

Mumbai, Maharashtra, October 12, 2010 /Washington Bangla Radio / India PRwire/ -- BBC Worldwide Productions India readies to put the fourth season of Jhalak Dikhla Ja on air via Sony Entertainment. Jhalak Dikhla Jaa follows the same format as the international program "Dancing with the Stars" (DWTS), which has become a global phenomenon.

The Guinness Book of World Records 2010 recently announced that DWTS is officially the world's most successful reality TV format based on format sales, viewing figures and spin-off shows. The format was also named as the most watched entertainment show in the world by trade publication Television Business International.

The DWTS format has notched up:

  • Over 30 International TV awards (countless nominations)
  • Over 75,000 dances from more than 1,000 celebs (that's over 1,200 miles of Waltz and 3,000 miles of Salsa)

The last season of "Jhalak Dikhla Jaa" which had high popularity ratings, was won by the famous Indian footballer Baichung Bhutia. While chat forums, online sites and the industry grapevine have been filled with speculation about who would be in the next season, BBC Worldwide Productions is already in conversation with stars like Madhuri Dixit, Deepika Padukone and Sonu Sood. An interesting addition would be political stars who would try their hand at dancing this new season, creating an eclectic mix of participants and judges. This of course has become internationally popular after the Danish Prime Minister's wife took part in series five of the Danish show while Italy's fifth season saw royalty take part for the first time in dancing history when Prince of Venice Emmanuel Filiberto won the series.

Says Myleeta Aga, General Manager & Creative Head of BBC Worldwide Productions India, "Jhalak Dikhla Jaa Season four promises to be bigger and bolder than the successful seasons before it. We are working closely with Sony to bring some extremely popular Bollywood, TV and other celebrities to the new series and we have a fabulous response".

Jhalak Dikhla Jaa Season four will be extensively remodeled from the international version to appeal to the country's viewers. The dances will be typically more exuberant than on its sister programmes around the world, owing to India's unique Bollywood traditions. Season four promises to be interesting, different and will continue the ongoing success of this format.

BBC Worldwide Limited is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC). The company exists to maximise the value of the BBC's assets for the benefit of the licence fee payer and invest in public service programming in return for rights. The company has six core businesses: Channels, Content & Production, Sales & Distribution, BBC Magazines, Home Entertainment and Global Brands. In 2009/10, BBC Worldwide generated profits of £145 million (operating profit before specific items) on sales of £1074 million (including Group revenue and the Group's share of joint-ventures' revenue).

BBC Worldwide was awarded with the Queen's Award for Enterprise in April 2009. This prestigious award for International Trade recognised the company's substantial growth in overseas earnings and its commercial success at outstanding levels, based on 3 years' trading results, which benefit the UK creative industries and ultimately the licence fee payer. For more information please visit www.bbcworldwide.com

BBC Worldwide Content & Production

Content & Production provides investment and expertise to the UK creative industries on behalf of BBC Worldwide in return for rights. It works to maximise the commercial potential of both the BBC's in-house productions and independently produced shows. The business also develops its own formats, oversees a global network of production bases, and produces and licenses live tours. In 2009/10, Content & Production generated profits of £17.6 million on sales of £97.6 million.

BBC Worldwide Productions India

BBC Worldwide Productions India in Mumbai is part of BBC Worldwide's international production network that includes other wholly owned bases in Paris, New York and Los Angeles, partners in Toronto, Cologne, Sydney and Buenos Aires and exclusive partners in Moscow and Sao Paolo.

Dancing with the Stars

Dancing with the Stars has been sold to over 35 countries internationally, and continues to be BBC Worldwide's most successful current format. It has aired in all significant markets including, Israel, Vietnam, New Zealand, Poland and South Africa. Currently season 11 is running in the United States dominating its 2-hour time slot. DWTS topped its nearest competition (CBS' comedy block) by 10.0 million viewers and by 28% in Adults 18-49.