CWG 2010: Ayurveda, Yoga & Medical Tourism Heading Towards Big Money says ASSOCHAM


CALCUTTA, Oct 8 2010 (Washington Bangla Radio / pressreleasepoint)  Ayurvedic, Yoga and Medical Tourism industries are likely to be the largest beneficiary of 2010 Commonwealth Games and may gain by around Rs. 1000 crore, according to The Associated Chambers of Commerce and Industry of India (ASSOCHAM).

In a Paper brought out by the ASSOCHAM on `Prospects for Ayurvedic, Yogic & Medical Tourism Industries during CWG 2010, it has been predicted that ayurvedic and yogic industry would alone earn a business of Rs. 600 crore and revenues prospects for medical tourism are predicted for estimated amount of Rs. 400 crore.

The job opportunities for Ayurveda, Naturopathy, Yoga guru, spa & Medical Tourism professionals of these promising industries are projected for 50,000 people, said the ASSOCHAM Secretary General, Mr. D S Rawat while releasing the estimates.

The ASSOCHAM clarified that revenue generation for ayuvedic industry will be mainly driven through Spa a centre which means pampering exterior of those tourists that stay in various hotels, beginning 5 stars to 1 star.

Mr. Rawat pointed out  that the ASSOCHAM estimates are based on the assumption that keeping in view of India’s ancient tradition of ayurveda and its low-cost medical tourism facilities, apart form UK, Canada, Australia,  Singapore, Malaysia, Sri Lanka a large number of outside visitors from aforesaid countries would like to take advantages of domestic ayurvedic and medical tourism facilities/resorts.

The Chamber estimates reveal that each foreigner visiting India during Commonwealth games is likely to spend Rs.10,000 to Rs.35,000/- in availing ayurvedic expertise in various spa and herbal centers.

While, the medical tourism spending will be higher between Rs. 40,000-Rs.1,20,000 in view of cardiac surgery, bone marrow transplant, etc.,  bulk of tourists will spend in ayurveda and related treatments, said Mr. Rawat.

Based on enquiries received by the ASSOCHAM through its various workshops & seminars, various players in the hospitality industry based on Delhi, NCR, Haryana, Rajasthan, Uttar Pradesh and Uttarakhand have already set up over 150 ayuveda, spa, herbal and yogic centers to provide possible comforts to tourists and athletes that gathered during the period.

The paper also reveals that Ayurveda and Naturopathy occupancy have gone up by 60% in the recent gaining demand from the top levels. The domestic ayurvedic industry market size is currently estimated at Rs.4500 crore which will go up to around Rs. 5,500 crore in view of rising demand for ayurvedic therapy and products. This industry would grow at a level of Rs.5500 crore after 2010 CWG games are concluded. Neighbouring states ayurveda, spa and medical tourism centres will also contribute in it, which is currently dominated by Kerala and Karnataka, feels the Chamber.

In India, there are approx. 3, 80,000 registered medical practitioners of the ayurvedic system as compared to about 7, 00,000 modern medical system. The reputed private hospitals in Delhi and NCR like Fortis, Moolchand, Sir Ganga Ram, Apollo, Noida Medicare, Metro, Dharmshila, Max etc. can tap the large inflow of medical tourism. For the last several years, Apollo and Escorts  have treated over 1.5  lakh foreign patients.

However, the domestic spa industry is offering a mix of traditional ayurvedic, as well as Chinese, Thai and Swedish healing techniques.

Currently, the medical tourism market in India is estimated to be worth over US $ 500 million with approx. 2,00,000 foreign patients coming in every year and expected to grow into a US $ 2 billion business by 2012 with advantages of low-cost medical and surgery treatment compared to US and EU.

ASSOCHAM has also suggested that ministries of health and tourism should jointly set up a separate Department and training institutes to bridge the gap of skilled professionals in this field and also authorize the ayurvedic and herbal centres.

Some of the major treatments in the ayurveda and spa centres include rejuvenative programmes & therapy (Rasayana Chikitsa), body immunisation & longevity treatment, body sudation (Sweda Karma), panchakarma Treatment etc.


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