Breast Cancer Awareness Month | Bling My Bra Charity Auctions on eBay to raise funds


Cancer Research Fund RaisingOctober is Breast Cancer Awareness Month, and that means Bling My Bra. The second annual Bling My Bra campaign of Giving Works charity auctions on eBay is now underway.

Bling My Bra is a group of ordinary women getting together nationwide to raise money for breast cancer awareness, education, and research. They have hand crafted and donated one-of-a-kind art bras to be auctioned on eBay throughout the month of October. All proceeds benefit Susan G. Komen for the Cure, global leader of the breast cancer movement.

The blinged bras run the gamut of imagination and creativity, from sequins and rhinestones, feathers and fringe to comic book superheros to patriotic and sports-themed bras, and more. Celebrity bras are being contributed by Richard Brewer-Hay, eBay Ink Blog; Marsha Collier, ecommerce expert and bestselling author of the eBay for Dummies series; Lynn Dralle, the Queen of Auctions and eBay Certified Provider; Edward Hamilton, the Ministry of Rum; John Jantsch, ecommerce strategist and creator of Duct Tape Marketing; Debbie Levitt, founder/CEO of AsWas, an eBay Certified Stores Designer; Mike Michalowicz, the Toilet Paper Entrepreneur; and others, including eBay Radio. Dallas Cowboys legend and Pro Football Hall of Fame member Randy White has signed a Dallas Cowgirl Cheerleaders Bra. Janelle Elms, Visionaire of the OSI Rock Stars, also has autographed a bra.

EBay is supporting Bling My Bra too, with several teams of employees involved in creating bras. The eBay employee whose blinged bra brings in the most money for charity will be awarded an Apple iPad by eBay CEO John Donahoe.

New bras are being listed on eBay every day throughout October in honor of Breast Cancer Awareness Month.

Bling My Bra's eBay Giving Works charity auctions can be found in the Bling My Bra eBay store at or by searching on eBay for keywords "bling my bra". More details are available at or via


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