


Kolkata, December 6, 2012 (Washington Bangla Radio / Penning Creations) With the launch of a book titled “Sheherwali: Regal Vegetarian Cuisine of Murshidabad”, the city was introduced to a tradition of nazakat
that it had come across but rarely. The occasion took place at iLead
management institute’s campus which played host to a few well-known
guests including Mr. Harsh Neotia (one of the city’s top entrepreneurs
and the Chairman of Ambuja Realty), Mr. Raghavendra Singh (IAS,
Principal Secretary, Department of Tourism, West Bengal) and some
members of the Sheherwali Community.
Authored by Mr. Pradip Chopra (Chairman, iLead and CMD, PS Group),
this book unearths the culinary secrets of the Sheherwalis. The book was
launched by Mr. Harsh Neotia and the author himself while he shared his
first tryst with Sheherwali food. Mr. Chopra recounted how his
interaction with the community had left him absolutely delighted and
fascinated with their delicacy, their etiquette and their love for
details…things that have driven him to write this book.






The astounding historical facts show how this small community of
Oswal Jain Traders from the deserts of Rajasthan had settled in
lush-green Bengal and with aplomb! Considered to be one of the
wealthiest communities not just in India but world, it is said that 200
years back, 5% of the world’s total GDP was contributed by West Bengal
and primarily, by Murshidabad alone, courtesy, the Sheherwali community!