News - Media

FILM PROMO: THE HUNGER GAMES (MARCH 23RD, 2012)

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Suzanne Collins joined the club of J.K Rowling (Harry Potter) and Stephenie Meyer (The Twilight Saga) when her first novel for the young adults, The Hunger Games hit the shelves.

The novel is set in Panem, a nation that grew out of the ashes of North America, and run by the Capitol. In order to exercise total control, the Capitol selects one male and one female from each of the twelve outlying districts to compete in the annual Hunger Games—a fight to the death between twenty four tributes from ages twelve to eighteen. Sixteen year old Katniss Everdeen is chosen for the games along with Peeta Mellark. Together, they will create an unprecedented game and create a spark to change the course of history and maybe something more. A USA Today and New York Times bestseller, 9.6 million copies of the book was already being read in the United States when Lionsgate decided about the movie adaptation.


KALAMANDALAM, CALCUTTA & ITS PREMIER CLASSICAL DANCE TROUPE: PERFORMING WING

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Kalamandalam Calcutta has been one of India’s most respected dance institutes for South Indian Classical dance. For more than 4 decades, the academy has been imparting dance training to students from Calcutta and around the country. WBRi caught up with Kalamandalam’s secretary Shri.Somnath.G. Kutty to know more about the founder, the institute and its Premier Classical Dance Troupe of Kolkata, Performing Wing. 


White House 2013 Budget & AAPIs

President Obama sent his budget for the 2013 fiscal year to Congress earlier today. Below are details about how his budget creates security for Asian American and Pacific Islander families. This year’s budget reflects the President’s firm belief that our country has always done best when everyone gets a fair shot, everyone does their fair share and everyone plays by the same rules. It’s a document built around the recognition that this is a make or break moment for the middle class and those trying to reach it. What’s at stake is the very survival of the basic American promise that if you work hard, you can do well enough to raise a family, own a home and put a little away for retirement. This budget continues the Obama Administration’s commitment to keeping that promise alive by creating an economy that’s built to last – with good jobs that pay well and security for the middle class.

Global Advertisers won 'Lions Favorite OOH' at Lions Club SOL’s (Mumbai) '18th Lions Gold Awards'

Mumbai, Jan 12, 2011 (Washington Bangla Radio) For the past 18 years Lions Club of Mumbai SOL organizes 'Lions Gold Awards' to recognize and felicitate brands who have up-lifted the standards of the industry through their endeavors from various walks of life i.e. Films, Television, Sports, Business, Medicine, NGO.



Reliance Broadcast Network's BIG Magic TV Channel Popular in Hindi Heartland

Mumbai, Jan 5, 2012 (Washington Bangla Radio / Free-Press-Release.com) BIG MAGIC, India’s first variety entertainment channel for the core Hindi heartland from the Reliance Broadcast Network stable, featuring locally relevant entertainment around Humor, Movies, Reality, Talent Hunts and Action Sports, is marching forward and solidifying its position as the No. 1 Channel in the region. The latest TAM results Week 53’11 demonstrates a surge in the Channel’s GRP’s to 15.21 on the back of increase in reach.


Book Review: Celebrating Nazakat and the Spirit of Sheherwalis with Royal Vegetarian Cuisine from Murshidabad, West Bengal

Sheherwali: Regal Vegetarian Cuisine of Murshidabad By Pradip Chopra

Cover of Sheherwali: Regal Vegetarian Cuisine of Murshidabad By Pradip Chopra

Members of Sheherwali Community of Bengal

Kolkata, December 6, 2012 (Washington Bangla Radio / Penning Creations) With the launch of a book titled “Sheherwali: Regal Vegetarian Cuisine of Murshidabad”, the city was introduced to a tradition of nazakat that it had come across but rarely. The occasion took place at iLead management institute’s campus which played host to a few well-known guests including Mr. Harsh Neotia (one of the city’s top entrepreneurs and the Chairman of Ambuja Realty), Mr. Raghavendra Singh (IAS, Principal Secretary, Department of Tourism, West Bengal) and some members of the Sheherwali Community.

Authored by Mr. Pradip Chopra (Chairman, iLead and CMD, PS Group), this book unearths the culinary secrets of the Sheherwalis. The book was launched by Mr. Harsh Neotia and the author himself while he shared his first tryst with Sheherwali food. Mr. Chopra recounted how his interaction with the community had left him absolutely delighted and fascinated with their delicacy, their etiquette and their love for details…things that have driven him to write this book.

Sheherwali Royal Cuisine of Bengal

Sheherwali Royal Cuisine of Bengal

Sheherwali Royal Cuisine of Bengal

Sheherwali Royal Cuisine of Bengal

Sheherwali Royal Cuisine of Bengal

Sheherwali Royal Cuisine of Bengal

The astounding historical facts show how this small community of Oswal Jain Traders from the deserts of Rajasthan had settled in lush-green Bengal and with aplomb! Considered to be one of the wealthiest communities not just in India but world, it is said that 200 years back, 5% of the world’s total GDP was contributed by West Bengal and primarily, by Murshidabad alone, courtesy, the Sheherwali community!



Bollywood enjoyed OOH medium in 2011

By Harshada Chougule
Manager - Social Media & Corporate Communications, Global Advertisers

Hum Dono Rangeen 40x40 outdoor Hindi film poster

Mumbai, Jan 6, 2012: A movie conveys the message to the audience when it is presented in an innovative fashion. To increase the foot fall of audience at the box office, movies have to be marketed competently with effective promotion, proper distribution channels and state-of-the-art facilities. In 2011, the channels of outdoor communication are explored to launch the film in the most effective manner. The premier outdoor agency, Global Advertisers witnessed the record high promotional budget of this year’s blockbuster hits such as Salman Khan’s Ready & Bodyguard, Shahruks’s Ra.One, Ajay Devgan’s Dil toh baccha hai ji, Singham & Rascals and Vidya Balan’s The Dirty Picture.



The New face of movie marketing

By Avishikta / EveryMedia

Mumbai, Dec 2, 2011 (Washington Bangla Radio) This year seems to be a year of innovations. Each and every movie seems to be on a path of digital innovation to make their movie more exciting and fun, be it in the process of direction or promotion. Promotion in the digital front seems to be the ‘in thing’. Digital Posters definitely has been one such innovation for movie promotions. A very cost effective way for movie promotion, the idea was first used by Yash Raj for the promotion of their movie Ek Tha Tiger.  Fox Star India has used it as well, to their advantage, for the promotion of their movie Ek Deewana Tha.



Galli Galli Sim Sim Radio Show Winners to Meet Chamki and Grover

New Delhi, November 28, 2011 (Washington Bangla Radio / India PRwire) Galli Galli Sim Sim, the beloved children's program today announced the winners of the MetLife Foundation supported Galli Galli Sim Sim radio show contest. The Galli Galli Sim Sim radio is broadcast on All India Radio across Jodhpur, Udaipur, Jabalpur, Jamshedpur, Srinagar, Jammu, Jallandhar, Bilaspur, Raigarh, Alwar and Hazaribagh. The radio show had a contest where children who took part got a chance to come to New Delhi and meet with their favourite muppets from Galli Galli Sim Sim - Chamki and Grover.

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In a fun filled event, Chamki and Grover taught their young listeners tricks and games from the radio show and the children got to make their own Galli Galli Sim Sim muppets as well!



Starlight Cinema: Vuclip launches India’s first independent mobile movie portal

Image representing Vuclip as depicted in Crunc...

Image via CrunchBase

Vuclip offers new mobile advertising avenue with launch of India’s first independent mobile movie portal, Starlight Cinema. Goes live with over 9000 Bollywood and regional movie clips including upcoming Barfee, popular titles Rajneeti, Guzaarish, Once Upon a time in Mumbaai, 7 Khoon Maaf, I Hate Luv Storys, Sarkar, Family, Tees Maar Khan, Thank You and many more, along with trailers of Hollywood movies like The Adventures of Tintin

New Delhi, November 17, 2011 (Washington Bangla Radio) Vuclip, the world’s largest independent mobile video service, has officially announced the launch of India’s first independent mobile movie portal, ‘Starlight Cinema’ offering more than 9000 movie clips in 13 Indian languages including Hindi, Marathi, Bengali, Bhojpuri, Gujarati, Punjabi, Oriya, Rajasthani, Kashmiri, Tamil, Telugu, Kannada and Malayalam, according to a press release. The launch comes at a time when brand strategists are trying to find new and compelling advertising alternatives in the wake of TRAI’s tightening noose on SMS-based marketing. For the first time, Starlight Cinema will offer users the option of watching shortened feature films, movie clips, songs reviews and trailers from today's topmost films on even low-end feature phones without the need to download any application.




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