
Rupanjana Mitra
Kolkata, June 19, 2012 (Washington Bangla Radio / Pening Creations)
STAR Jalsha (a service of News Corporation of USA headed by Rupert
Murdoch) since its inception, has always been associated with classy and
enjoyable Bengali serials and programs. Over a relatively short period
of time, the channel has been able to win over the hearts of television
viewers with offerings that had the perfect blend of style,
sophistication and Bangaliana. Well, there is some good news for
all the STAR Jalsha fans out there! The immensely popular channel is set
to wow viewers even more, with a complete image makeover (complete with
a revamped logo, new daily soaps and big movie premieres). If the road
show that the channel arranged on the 18th of June at Golpark was any
indication, STAR Jalsha would indeed remain the channel to watch out
for!

Sreetoma and Payel De
The promotional proceedings kicked off just after 4:00 pm, with the
arrival of several crew and staff members of STAR Jalsha at the
designated venue – the Golpark crossing. The young employees cut quite a
pretty picture on the afternoon, with the ladies dressed in beautiful
sarees (worn the traditional Bengali way!) and the men looking dapper in
their dhuti-panjabi attire.

"Tushu" from Anchol
STAR Jalsha has always believed in keeping the interests and the
preferences of viewers in mind while deciding upon the programs that
would be aired on the channel and audience involvement was a prime
feature of this promotional event as well. The smiling STAR Jalsha crew
members caught up with interested onlookers for brief tete-a-tete
sessions. The visibly delighted people (after all, who does not love to
be shown live on television?!) were asked questions that tested their
basic knowhow about Bengali culture. General feedback about the
channel’s programs was also sought from the public.