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WEST IS WEST is the sequel to the internationally acclaimed and successful film “EAST IS EAST”, a ground-breaking film which broke down cultural barriers in the UK and around the world. The first break-out multiplex hit film which dealt meaningfully with cultural diversity. Written by the same writer, also based on and inspired by autobiographical events, and produced by the same creative team, the sequel takes the Khan family on a journey from Salford, England to rural Pakistan. The original film won upwards of 36 international awards (including the BAFTA, Indian Film Festival Award, and Special Prize at Cannes where it played to a standing ovation in official selection of Director’s Fortnight). Its worldwide theatrical box-office reached $48m. Beloved of audiences around the world, this has been a dazzling cross-over British film, which has also become something of a classic, and is even a set book on the curriculum of some European schools. The sequel opened in the UK on February 25th 2011 and enjoyed the highest per screen averages in the country, beating studio pictures on release. It reached a box office of $4.5m in the UK and on its first day of dvd sales, sold 31,000 copies. It has been critically acclaimed and the majority exit poll verdicts of audiences who have seen both films is “WEST IS WEST is even better than EAST IS EAST”.
East meets West - a still from "West is West"