Blogs

Dancing With The Stars India - Jhalak Dikhla Jaa TV Show Season Four by BBC Worldwide Productions aired on Sony Entertainment TV

Myleeta Aga
Myleeta Aga, General Manager & Creative Head of BBC Worldwide Productions India

BBC Worldwide Productions India readies to put the fourth season of "Jhalak Dikhla Jaa" on air via Sony Entertainment.

Coca-Cola India Celebrates Ancient Warli Folk Art Form - Launches "Come Home on Deepawali" campaign for the festive season

Bengaluru, Karnataka, October 12, 2010 /Washington Bangla Radio / India PRwire/ -- Celebrating the cultural prowess of the country, Coca-Cola India is ringing in the festive season by launching its new integrated communication initiative for brand Coca-Cola - "Come Home on Deepawali" campaign. The campaign celebrates the 400 year old ancient Warli art form and is a tribute to the spirit of today's youth and a recognition of the distinct lifestyle of the Warli tribe of Western India. This fully integrated communication initiative also has a strong digital focus and offers participants an opportunity to win a free trip back home to any part of the country. the campaign is expected to further popularise and encourage this unique Indian art form.

The new Coca-Cola campaign captures the festivity and mood during Deepawali and also is a tribute to the youth of today. It captures their emotions and their desire to remain close to their roots as they step out in search of new opportunities. This is based on the premise that the youth of our country have more opportunities than ever before. As they participate in and contribute to the nation's economic development, quite often they have to move out of their homes. Just as Deepawali marks a new beginning, dissolves boundaries and brings on the celebratory mood, the Warli characters too stand for a new beginning and showcase celebration and spirit of togetherness.


Pizza Hut continues to be the biggest restaurant brand in India on Facebook

New Delhi, Delhi, October 13, 2010 /Washington Bangla Radio / India PRwire/ -- As social networking platforms are bringing a new wave of change in the way brands reach out to their consumers, Facebook is fast becoming the new language for brands to communicate with the consumers who are also active online users. Keeping with the latest trends, Pizza Hut, the world's leading affordable casual dining brand, has seen a major splurge on its fan page - Pizza Hut Celebrations (http://www.facebook.com/pizzahutcelebrations). The statistics also reveal that in a month, over 1.6 lacs Pizza Hut fans are actively engaging and interacting with their favorite brand through Pizza Hut Celebrations Facebook page. The two way communication channel has also enabled fans from smaller towns to request Pizza Hut management for opening the doors to their restaurant in their respective cities too.

The Pizza Hut team on the other hands is extremely responsive and acts on the suggestions and feedback shared by the fans on the Facebook page. There are numerous interesting contests being organized constantly on the fan page and the users are particularly enthusiastic about participating in them. The consumers, who wish to be regularly updated with the latest offerings and promotions at Pizza Hut, look forward to the new posts, news and promotions on the official page. It acts as a perfect source of meaningful information to keep themselves abreast. This growing trend has given a new dimension to the existing brand-consumer relationship.


Parramasala Festival of South Asian Arts in Sydney, Australia

Australia's first-ever Festival of South Asian Arts, Parramasala, which celebrates the country's growing cultural links with South Asia, launched in Delhi on 12 October 2010.

Chennai, Tamil Nadu, October 13, 2010 /Washington Bangla Radio / India PRwire/ -- Parramasala, which will be held in Sydney from 4 to 8 November, promises an extraordinary line-up of major international and Australian artists inspired by contemporary and traditional Indian and South Asian arts. The festival was launched at a Business Club Australia function, the Australian Government's official business program at the Delhi Commonwealth Games.

Talent Ekdum Loaded Contest - Tata DOCOMO declares Abhijeet Bukane as the winner

Mumbai, Maharashtra, October 14, 2010 /Washington Bangla Radio / India PRwire/ -- Tata DOCOMO, the GSM brand of Tata Teleservices Limited, along with Radio Mirchi, today announced the winner Abhijeet Bukane from Nashik as winner of the unique talent hunt-'Talent Ekdum Loaded' Contest. The contest was held in 36 colleges and eight malls across six cities-Mumbai, Pune, Aurangabad, Kolhapur, Nashik and Nagpur-wherein participating students got a chance to showcase their talent to become the Tata DOCOMO Talent Ekdum Loaded Winner.

Speaking on the occasion, Mr Abdul Khan, Senior Vice-President, Marketing, Tata Teleservices (Maharashtra) Limited, said: "At Tata Docomo, we believe in encouraging talent and providing a platform for everyone to showcase the same. We recently launched our 'Ekdum Loaded' recharge pack, catering to the communication needs of the youth-including GPRS, SMS, local & STD calls. The contest 'Talent Ekdum loaded' provides talented youngsters the chance to win recognition from acclaimed names in Bollywood and the music industry, setting the stage for them to become professional Radio Jockeys.



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