Bangalore, Feb 5, 2011 (Washington Bangla Radio) Susmita Dasgupta was born to parents accomplished in creative arts - her mother is a vocalist and her father is a writer and a painter. It is but natural that Susmita should feel the creative urge in her, which she pursued in a uniquely novel way and today heads Crafts For Sarees (www.craftsforsarees.in), delivering custom sarees to her customers one at a time, each a unique work of art using timeless classical and natural fabrics of India.
Arijit Chakraborty caught up with Susmita Dasgupta in Bangalore and we recorded this informal chit-chat with Susmita who talks about her innovative service and unique challenges and rewards of her one-of-a-kind enterprise.
Crafts For Sarees has been covered extensively in the media including Times of India, Indian Express, Explocity, India Toady and MyBangalore.com, and their designs have been featured in the Indian edition of the iconic Vogue fashion magazine.
Crafts for sarees was created with 2 things in mind:
1. Customize each saree based on customers’ choice of color, fabric and design
2. Integrate such designs with classical and contemporary saree fabrics crafts
An example of work by Crafts and sarees
We are in the midst of the generation of iPods and Facebook. We like to create our own Playlists by downloading our favorite music from the internet. Then we create our own content and let others participate in that. We tailor make our international holidays, order our designer watches on the internet, and even pick what toppings we want to make our very own Pizza!
Then why can’t we do that with what we wear? And why not sarees?
The Saree is becoming a significant part of corporate dress culture for successful women in India, even if they live abroad. And the saree was, and shall always remain, that particular piece of clothing that adds the enigmatic charm to every woman who wears it.
Crafts For Sarees is the answer to the question, "what better way than to able to create and wear something that I THINK suits MY Style, Personality and sense of Elegance?"
Then, as every tale has its twist, Crafts For Sarees added a twist to their story too – they decided that they will only bring to their patrons the classical and natural fabrics of India, that have originated thousands of years back, with some very contemporary and international designs and crafts.
Crafts For Sarees offers their exclusive Make Your Own Saree ™ service that gives women (and, of course, men buying sarees for women) an opportunity to design their own sarees.
A Crafts For Sarees saree is designed in 3 simple steps of Select, Pick & Choose by the patrons:
Step 1 : Select the fabric
Step 2: Pick the color
Step 3: Chose the Design
As an example, one may want a Tasser (fabric) in Grey (color) with Nakshi Kantha (Design) on it. All she needs to do is select from options as shown in a Crafts For Sarees menu and place the order.
www.craftsforsarees.in is conceptualized, designed and managed by Susmita Das Gupta on behalf of Mrs. Tapati Das Gupta.
Phone: +91 9945560612
D’Zine Studio locations: Kolkata & Dhaka